Coca-Cola Vending Machine
Introduction
Part of Coca-Cola's global "Real Magic" holiday campaign, this activation gave fans across Latin America the chance to claim one of ten crafted digital collectibles, with an added chance at a high-value collectible from one of four partner brands. The challenge was translating Coke's warmth and physical ritual, the pull of a vending machine lever, the reveal, the reward, into a purely digital claim experience without losing what makes it feel like Coke.
We built the site's entire UI/UX around the vending machine itself, turning that familiar interaction into the interface for the campaign.
Process
The Vending Machine as the Interface
Rather than a standard drop page with a grid and a buy button, the vending machine became the literal navigation. A fully responsive, vector based build anchored the experience across devices, with a subtle animated reveal (the campaign's "magic gift box" moment) adding anticipation right at the point of reward. Browsing felt like approaching the machine, claiming felt like it dispensing something, not a transaction confirming.
A Lightweight, Friction Aware Claim Flow
Claiming required an age verification step and a wallet connection, both real requirements that can easily kill momentum for a casual user. Both stayed short and sequential. On clicking Claim, the vending machine animates into the gift box reveal, clearly showing the specific reward the user received, keeping that emotional high point close to the moment of action instead of buried behind setup screens.
Conclusion
The campaign drew 2 million plus unique visitors and generated over 100 unique wallets created, with the full collection claimed within seconds of launch. The campaign's success helped open the door to further Coca-Cola collaboration in the years since.
