Sam moves between strategy and execution: shaping product thinking and pushing pixels.

ABOUT SAMMY

Most recently, I was Chief Design Officer at CreatorFi, where I led design for a fintech platform financing the creator economy, everything from risk and underwriting tools to the day to day product experience creators and businesses touch. Right now I'm figuring out what's next.

Before that, I co-founded Insomnia Labs, a product and brand studio I built from the ground up into a team of 40 plus. Over four years, we designed category defining work for Coca-Cola, Under Armour, L'Oreal, the ICC, and Avalanche, moving between full product platforms and award winning brand campaigns.

Eight or nine years ago, before any of that, I was a cheeky 19 year old cold emailing startup founders I'd never met, telling them their product needed work. A few wrote back. That's how I started, and it's still how I like to work: say what's true, then go build it.